Phil Bradley  

Biography - Phil Bradley is a well known Internet consultant and librarian who specialises in teaching internet search, search engine optimisation and Web 2.0 He is the author of a number of books and articles on internet/library related issues and a familiar speaker on the conference circuit.

Abstract - Practical uses for Web 2.0 in a library environment

Web 2.0 is a phrase that is often thrown around these days with little understanding of exactly what it means. Phil Bradley will be looking at the Web 2.0 concept from a practical point of view. He’ll look at a wide variety of different resources in detail to look at ways in which they can be used in a library environment to enable information professionals to provide better services to their clients. The emphasis is on effective provision of information quickly and easily while actually saving the information professional time.