Lisa Sloniowski 

Biography - Lisa Sloniowski is the Information Literacy Program Coordinator for York University Libraries (Toronto, Canada) and the former Co-Chair of the CORIL editorial board.  (Cooperative Online Repository for Information Literacy).  Prior to accepting her current position, she was Information Literacy Librarian at the Univeristy of Windsor.  Lisa holds two Masters degrees, in English Literature and Information Studies, and has published and presented at various Canadian conferences on issues relating to the research behaviour of undergraduate students, web search strategies and the role of information literacy in librarianship.  Her research interestes include particular focus on the relationship between media and information literacies.

Abstract - Digital Outreach and Social Engagement: Connecting With Users

How do we attract and keep the attention of users in our overly information-saturated world?  How do we convince them of the utility and relevance of what we have to offer?  Digital outreach and social engagement initiatives offer exciting opportunities for relevant programming that attracts interest.  Hear the theories behind outreach and engagement, explore examples from practice, and participate in a collaborative exploration of characteristics of best practices in outreach and engagement.