|
Katy
Sidwell
Biography
- Katy Sidwell has worked supporting
science and engineering subject areas at Cranfield University
and is now the Faculty Team Librarian for Engineering at the University
of Leeds. She is a marketing enthusiast.
Abstract
- Leeds Read: a marketing case study of something completely
different.
At Leeds
University Library we wanted to promote the library for reading
for pleasure and personal development, engage our customers with
the library in a fun way to encourage them to look at the library
differently, and publicise our Special Collections. Inspiration
from the BBC’s Big Read and World Book Day gave us ‘Leeds
Read’. Students and staff nominate a book they love and then
vote from a shortlist to find the book that is the ‘Leeds
Read’. The event has run successfully for two years, and in
2007 – it’s poetic. The session will describe the marketing
effort and evaluate its success in engaging the university and wider
community.
| 
