Angela Newton  

Biography - Angela Newton has worked at Leeds University Library for the past 7 years, as a subject librarian in Science and Engineering, Information Literacy Research Training Officer, working on Roberts' initiatives for research and post-doctoral students, and now as Information Literacy Team Leader. Angela is an active committee member of the Cilip CSG Information Literacy Group, and the Lilac organising committee.

Abstract - Leeds Read: a marketing case study of something completely different.

At Leeds University Library we wanted to promote the library for reading for pleasure and personal development, engage our customers with the library in a fun way to encourage them to look at the library differently, and publicise our Special Collections. Inspiration from the BBC's Big Read and World Book Day gave us ‘Leeds Read'. Students and staff nominate a book they love and then vote from a shortlist to find the book that is the ‘Leeds Read'. The event has run successfully for two years, and in 2007 – it's poetic. The session will describe the marketing effort and evaluate its success in engaging the university and wider community.